Product Claims

  • L’Oreal’s Ad Gets the U.K. Boot
    According to Reuters, L’Oreal’s two-page Revitalift Repair 10 magazine advertising featuring Hollywood beauty Rachel Weisz got the boot from British watchdog Advertising Standards Authority (ASA). ...More
    February 2, 2012
    Posted in News
  • Slide Show: Looking Behind and Ahead—Innovations and Updates in Sun Care
    sun care slide show
    From FDA's updated sunscreen guidelines to controversy over nanotechnology safety, the sun care market is not only changing, but it's slated for healthy growth and continual evolution. ...More
    January 30, 2012
    Posted in Galleries
  • Merck Asked to Discontinue Sunscreen Claim
    The National Advertising Division (NAD) of the Council of Better Business Bureaus Claims recommended Merck Consumer Care (MSD Consumer Care, Inc.) discontinue the advertising claim that Coppertone Sunscreen with a sun protection factor (SPF) of 15 or higher “Protects across ...More
    December 22, 2011
    Posted in News
  • NAD Says P&G Mascara Ad Misleading
    After the National Advertising Division (NAD) of the Council of Better Business Bureaus Claims stated Procter & Gamble’s (P&G) print ad for its CoverGirl NatureLuxe Mousse Mascara has misleading images that were altered in Photoshop, the personal care company said ...More
    December 22, 2011
    Posted in News
  • Botaneco's Oleosome-Based Sunscreens Meet FDA Requirements
    Several of Botaneco Corp.'s natural and traditional Hydresia® oleosome sunscreen prototypes have successfully completed the necessary testing required to meet the new FDA requirements for sunscreen labeling that go into effect in 2012. ...More
    December 8, 2011
    Posted in News
  • Nutricosmetics: True or Too Much?
    ingestible beauty
    So the latest industry buzz is all about nutricosmetics. Do they work? What kind of marketing claims should beauty-from-within companies make? Are the current product claims too big and bold? It seems the overall consensus is slow down, breathe and take a step away from the ...More
    November 1, 2011
    Posted in Blog
  • The Truth About ‘Green’ Cosmetics
    organic_natural cosmetics
    The question on many natural and organic brand’s minds is: “Who’s the greenest of them all?" Well, according to Organic Monitor’s Natural Cosmetics Brand Assessment report, the reality is very different from perception. ...More
    October 20, 2011
    Posted in News
  • Asian Cosmetic Market Misleading, Confusing
    asian cosmetic market
    Although natural cosmetic sales are increasing at a fast rate in Asia, the market is blighted by false marketing claims, mislabeling of products and consumer confusion. ...More
    September 30, 2011
    Posted in News
  • FTC Bars Marketers’ ‘Acne Cure’ Claims
    Marketers advertising their smartphone applications could treat acne have agreed to stop making baseless claims in order to settle FTC charges. ...More
    September 12, 2011
    Posted in News
  • Sustainable Cosmetics Summit Europe—Ingredients, Distribution
    Sustainable ingredients and distribution innovations are the focal themes of the European edition of the Sustainable Cosmetics Summit, taking place in Paris Nov. 28 to 30, 2011. The summit will bring together leading organizations involved in sustainability in the beauty ...More
    September 8, 2011
    Posted in News
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