Brand Marketing

  • Emotional Bond Queen of Beauty Decision-Making
    emotional bond_beauty purchasing decision making
    The Beauty Co.'s (TBC) new survey of U.S. beauty consumers found women form deeply emotional bonds to their beauty products that inform all purchasing decisions. ...More
    January 24, 2012
    Posted in News
  • Beauty Marketing 'Social' and Traditional
    Brands are utilizing social and mobile strategies to allow viral campaigns and create new consumer relations opportunities, but they're not dropping traditional marketing efforts, according to Kline & Co. ...More
    January 18, 2012
    Posted in News
  • The Cosmeceutical Chronicles—Tipping and Trendy
    top 10 trends in cosmeceuticals 2012
    To give you a preview of the cosmeceutical market from our view, here are the top 10 market segments that are trending; or tipping the cosmeceutical mirror, warranting a closer view due to new developments, data and/or research. ...More
    January 17, 2012
    Posted in Blog
  • The Beauty Company Launches HerVoice™
    The Beauty Company (TBC) launched HerVoice™, a consumer-engagement program designed to get consumers talking about beauty in a completely new way online. ...More
    January 10, 2012
    Posted in News
  • An Emotional Connection: A Brand for Her
    An Emotional Connection to Beauty Brands
    In the wide world of beauty, the emotional ties that bind her to your brand are king. If you want these ties to speak her language, it’s time to get emotional. ...More
    November 30, 2011
    Posted in Articles
  • Getting Emotional Over Beauty
    Women have a reputation as the more “emotional" of the two sexes; but whether or not that’s a generalization/stereotype doesn’t matter. What matters is women are emotional, comparatively or not; and women make decisions based off of those emotions. ...More
    November 15, 2011
    Posted in Blog
  • Nutricosmetics: True or Too Much?
    ingestible beauty
    So the latest industry buzz is all about nutricosmetics. Do they work? What kind of marketing claims should beauty-from-within companies make? Are the current product claims too big and bold? It seems the overall consensus is slow down, breathe and take a step away from the ...More
    November 1, 2011
    Posted in Blog
  • The Truth About ‘Green’ Cosmetics
    organic_natural cosmetics
    The question on many natural and organic brand’s minds is: “Who’s the greenest of them all?" Well, according to Organic Monitor’s Natural Cosmetics Brand Assessment report, the reality is very different from perception. ...More
    October 20, 2011
    Posted in News
  • Women: Is Your Brand Emotionally Available?
    women_emotional brand connection
    HBA Global 2011 Virtual Event set the stage for how personal care and beauty manufacturers can connect with consumers, specifically women, in its presentation, “What Women Want: Connecting with the Consumer." ...More
    October 4, 2011
    Posted in Articles
  • Cosmetic, Toiletry Sales Up in Alternative Channel
    towels
    Cosmetic and toiletry sales via alternate channels have grown nearly $1 billion since 2005, according Kline & Co.’s latest Beauty Retailing USA 2010 report. ...More
    September 22, 2011
    Posted in News
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