Brand Marketing

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IMG’s Jeff Hilton Talks Green Marketing at HBA Global

Integrated Marketing Group (IMG) announced its co-founder Jeff Hilton has been invited to be part of an expert panel discussing green marketing strategy at this year’s HBA Global Expo. ...More
2 days ago
Posted in News, Business Issues
Exploring Social Networking

Social networking is a great way to connect with industry professionals, but finding the right people to connect with can be tricky. ...More
3 weeks ago by Ameann DeJohn
Posted in Blog
Sixth Sense: Skin—Marketing and Munching

Marie Spano, M.S., R.D., a nutrition communications expert and food industry consultant; and Maryellen Molyneaux , president of The Natural Marketing Institute (NMI), gave same tips on how to approach healthy skin via nutrition, and insights on the skin health market and ...More
July 29, 2010
Posted in Articles, Business Issues, Formulation, Ingredients
Nu Skin Seeking ‘Fresh Faces’ of ageLOC

Nu Skin launched a photo challenge to its distributors and their customers to find adults who use the company’s ageLOC products to maintain a youthful appearance. ...More
July 2, 2010
Posted in News
The Freckled Cosmeceutical Market

Americans are in love with beauty. But as long as America’s borderline narcissism doesn’t turn them into a flower like Narcissus, it’s actually a good thing for cosmeceutical formulators and manufacturers. In fact, cosmeceuticals are booming, creating competition for its ...More
June 30, 2010 by Alissa Marrapodi , Associate Editor
Posted in Articles, Business Issues, Formulation, Ingredients
New Speakers Announced for SupplySide East Education Program

Virgo Publishing announced several new additions to the three-day Education Program at SupplySide East, April 26 to 28 at the Meadowlands Exposition Center in Secaucus, N.J. ...More
April 5, 2010
Posted in News, Business Issues
Cool New Trends

Whether it’s nostalgia or “simplevertising,” trends cross all industries. ...More
February 24, 2010 by Ameann DeJohn
Posted in Blog
SupplySide West 2009 Breaks Previous Exhibit Hall, Attendance Records

Supplyside west 2009 trade show in Las Vegas broke both exhibit hall and attendance records, bucking the current declining trend for most trade shows. Nearly 8,300 industry executives and 1,128 booths from global dietary supplement, food and beverage, and cosmeceutical ...More
November 17, 2009
Posted in News
Entering the Cosmeceutical Market

Before jumping into the cosmeceutical market, one should assist raw materials, consumer desires, safety tests, patents and commercial partners. ...More
November 13, 2009
Posted in News
Exploring the Nutricosmetic Market

Understanding key ingredients, marketing challenges and regulatory requirements are essential to successfully entering the nutricosmetic market. ...More
September 15, 2009
Posted in Articles

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