Topic: Brand Marketing

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    Cool New Trends
    02/24/2010 - Whether it’s nostalgia or “simplevertising,” trends cross all industries. ...
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    SupplySide West 2009 Breaks Previous Exhibit Hall, Attendance Records
    11/17/2009 - Supplyside west 2009 trade show in Las Vegas broke both exhibit hall and attendance records, bucking the current declining trend for most trade shows. Nearly 8,300 industry executives and 1,128 booths from global dietary supplement, food and beverage, and cosmeceutical companies participated in this year's show.  ...
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    Entering the Cosmeceutical Market
    11/13/2009 - Before jumping into the cosmeceutical market, one should assist raw materials, consumer desires, safety tests, patents and commercial partners. ...
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    Exploring the Nutricosmetic Market
    09/15/2009 - Understanding key ingredients, marketing challenges and regulatory requirements are essential to successfully entering the nutricosmetic market. ...
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    'Virtuous' Brands Command Increased Consumer Loyalty
    09/09/2009 - Consumers are increasingly attracted to companies and brands that are good for society in some way, with a great willingness to pay a premium price. ...
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    Tween Spending Power - More Than We Thought?
    08/31/2009 - Tweens and their parents hold $2 billion in spending power, so targeted outreach is crucial to tapping the market. ...
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    Naturex Revamps Corporate Identity
    04/21/2009 - AVIGNON, France—Naturex is taking steps to streamline its operations and step up its corporate identity. To better serve its customer base in varied markets, Naturex will operate through three business units—Food & Beverage, Nutrition & Health, Personal Care—offering specific extract product ranges, and supported by corporate resources in sourcing, production, R&D...
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    Getting Your Beauty Brand’s Voice Heard
    03/27/2009 - Creating a strong brand is hard work. It’s easy for brands to get swallowed up in the sea of beauty products occupying the retail shelves. Consumers are bombarded with advertisements everywhere they go—highway billboards, television, radio, magazines—and it may be difficult for an overly busy brand to standout. Alisa Marie Beyer, CEO for The Benchmarking Company, addressed...
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