The Beauty Company (TBC) is hosting a free webinar on Wednesday, June 13 from 12 to 1:30 p.m. EST—Cosmetics Safety Act & Beauty Product Claims Development – Stand Out, But Stay Legal—featuring a star industry lineup, including: Edward Glynn. partner, Manatt, Phelps & Phillips LLC; John Hurson, EVP government affairs, Personal Care Products Council (PCPC); Annie Ugurlayan, senior attorney, National Advertising Division (NAD); Matt Allison & Julie Ambrose, Product Central LLC (QVC Affiliate); Alisa Beyer, founder and CEO, The Beauty Company; and Kate Helfrich, vice president, The Beauty Company.
Streaming live from the Four Seasons Hotel in Washington, the webinar will discuss the many game-changing topics brewing in Washington that have the potential to transform how the beauty industry is viewed and regulated. It's developed to explore and navigate key issues such as The Safe Cosmetics Act of 2011 and the development of beauty product claims, consumer testimonials, and before-and-after images. Specific areas of content in this webinar include:
- The Safe Cosmetics Act of 2011, what it’s all about and what it means to you: A quick history of government regulation in the beauty industry, who is behind the Safe Cosmetics Act, what the legislation means to your brand and how to ensure your business/brand is compliant.
- The scrutiny of beauty product claims—making sure yours don’t go too far: Insight into which governing bodies are monitoring your product claims. Real world examples of beauty product claims that pushed the limit and have attracted the attention of regulating authorities such as the NAD (a division of the Better Business Bureau).
- Protocols for developing and substantiating beauty product claims, testimonials, and before-and-after images that will stand out and stay legal: Insight into a proven methodology for achieving competitive and retailer-accepted self-perception beauty product claims. Numbers are everything to the consumer; get key insight into what types of claims consumers like to hear and governing bodies and retailers can accept.
- 90 million eyes, what is going on in the empire of QVC, what it takes to get a claim passed by QVC and claims that entice the QVC consumer: QVC has one of the largest viewing platforms of any beauty retailing channel and has the strictest standards for selling to their consumer. A look into getting your claims “QVC" approved, and real-time insights into what inspires QVC consumers.
Interested? Click here to register.
