MUNICH and NEW YORK—Just when you thought you’d seen it all, BMW announced a partnership between BMW i, its sustainable and visionary sub-brand, and Susanne Kaufmann, the Austrian natural cosmetics brand, to launch Purif-i, an all-natural hand sanitizer and moisturizer.
“BMW i and Susanne Kaufmann are two distinct brands that are committed to a sustainable future, where environmental responsibility and luxury can coexist," said Uwe Dreher, central marketing and brand manager for BMW i. “The unique collaboration between a natural cosmetics manufacturer and the BMW i mobility brand is an example of how nature and technology can work together and effectively enhance each other."
In New York, the product debuted at the BMW Guggenheim Lab, where a panel discussion had been focusing on the topic of “New Paths" in sustainability marketing. In Berlin, “New Paths" will be examined from the artistic aspect, while in Hong Kong, the discussion will focus on the topic of product retail.
Purif-i was created for the BMW i generation, a generation always in search of products that not only make life in megacities easier, but also minimize environmental impact. Purif-i is composed entirely of herbal extracts and a combination of super active substances. It simultaneously sanitizes and softens hands, combining alcohol extracts from plants and liquid silk proteins that protect hands from drying out. Since it requires no water or a towel, it can be used anywhere, anytime.