Annie Leonard is the founder of The Story of Stuff Project, which investigates systems of production and consumption, including current methods of consuming, producing and disposing of goods, and their social and environmental impact. July 21, 2010 marks the long-awaited debut of her documentary film, “The Story of Cosmetics”, a 20-minute look at the cosmetics industry and their alleged perpetual use of toxic chemicals that may lead to health issues.
From the lipsticks you smooth across your lips to the shampoos you lather up with the morning, the $50 billion cosmetic industry has been accused of being a chemical giant, pumping potential cancer and birth defects into the millions of users that purchasing its products. Leonard’s film discusses the cosmetic industry’s use of unsustainable toxic petrochemicals, as well a regulatory look at personal care products and the back-and-forth controversy surrounding the lack of attention and regulation on these chemicals. Many feel there is a lack of regulation and government attention, while others oppose that view and feel the industry is regulated accordingly.