CHICAGO—Mintel predicts new scents will make an appearance in the U.S. marketplace in 2010, as well as some familiar ones.
"As the economy recovers, we expect people to continue the trend of eating at home," noted Lynn Dornblaser, Mintel's new products expert.
Mintel has identified two scents trends that will be recognizable in 2010:
- Simple, clean—When it comes to new scents, manufacturers are keeping it simple. In 2010, expect to see everything from body lotions to dish detergents to air fresheners launched with few- or single-component scents.
- Scents to influence mood—During a time of high-stress lifestyles, consumers are looking for any way they can to "escape" the rigors of everyday life. A candle that smells like a piña colada might be reminiscent of a beach vacation or an air freshener that has a pumpkin spice scent could remind you of the holidays.