DARIEN, Conn.—Joico introduced Clinicure Thinning Hair Solutions. Clinicure’s approach to botanical hair care features a collection of clinically synergized formulas. Each contains a combination of botanicals, essential vitamins and modern technology to provide salon clients with maximum results. Specifically, the system discourages hair loss by:cleansing the scalp of DHT with botanical 5-alpha reductase enzyme inhibitors; neutralizing environmental pollutants that can weaken or damage the scalp and hair follicles; providing essential nutrients to the scalp and hair follicles; increasing the microcirculation of the scalp to prepare it for targeted treatment; and strengthening and maintaining existing hair.
Clinicure has a three-step regimen:
• Step One: Cleanse. Shampoo with Purifying Scalp Cleanse for natural or chemically treated hair. Biotin, vitamin B and nettle nourish the scalp and remove DHT, while vitamins A and E and Gingko biloba neutralize free radicals. Balm mint, Aloe vera gel and hops soothe and cool the scalp.
• Step Two: Nourish. Balancing Scalp Nourish uses sunflower oil, rosemary oil and ivy extract to moisturize hair and scalp and protect from environmental aggressors; and ginseng and hops nourish and improve scalp condition.
• Step Three: Treat. The Stimulating Scalp Treatment accelerates scalp respiration, nourishes hair follicles and removes DHT and environmental residue build-up. Biotin and vitamin B provide nutrients, nettle and ivy-extract boost circulation and increase nutrient flow, and special glycoproteins protect and moisturize.
For clients with extremely thinning hair, there’s also the optional Advanced Thinning Rescue Formula. It contains densiox, a patented hair rejuvenation complex that nourishes and stimulates each follicle at its growth center.