StriVectin Hits Fifth Anniversary

SALT LAKE CITY—After five years, anti-aging cream StriVectin-SD® is celebrating its birthday and doesn’t look a day older. Klein-Becker launched the stretch-mark cream in 2003, and it noted while imitation is the sincerest form of flattery, competing products in the anti-wrinkle market have only enhanced its reputation as its growth continues. As the first “niche brand” added to high-end department stores, StriVectin helped open up the prestige market to a range of cosmeceutical and skin care products. Over the years, it has taken honors as top anti-aging product from mainstream consumer magazines at home and abroad; the success prodded KB to launch a comprehensive line of StriVectin formulations including an eye cream and wrinkle serum.