Soy Supports Skin Elasticity

ASHDOD, Israel—Solbar Plant Extracts introduced a range of natural soy isoflavone extracts for use as cosmeceutical ingredients in topical and “inside out” beauty applications. The company’s new marketing slogan, “Not even Cleopatra could rely upon baths alone for beautiful skin,” attempts to highlight soy isoflavones as an age-defying ingredient that can help recover and reinforce skin elasticity and improve antioxidant activity.

The company plans to combine its soy isoflaovone extracts with other extracts, such as grape seed and natural lycopene, for additional synergistic benefits. “We believe the age of single ingredients as an ‘end to all problems’ is past, with responsible suppliers discovering the benefits of comprehensive synergistic properties of multiple actives,” said Gary Brenner, Solbar’s vice president of marketing and development.

Solbar’s extracts are non-GMO IP products manufactured under strict HACCP (hazard analysis critical control points) and GMPs (good manufacturing practices).

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