"Beauty From Within" Captures Consumer Interest

The age old saying “beauty comes from within” has proved true, at least that is what the growing trend of consumers using cosmeceuticals over conventional cosmetics suggests.

Ingestible products that support internal health and outward appearance are gaining popularity as consumers begin to understand what they eat affects how they look.

Cosmeceuticals sales further reflect how these products are taking off. “The U.S. market grew at a CAGR of 15.7 percent between 2001 and 2006, and is predicted to reach a market value of $1.3 billion by 2011. The European market has also seen strong growth, reaching $835.7 million in 2006, largely driven by sales in France,” according to the article Saving Face and Body from the Inside Out published on NutritionalOutlook.com.

In order for manufacturers to successfully compete in the marketplace they must create products that deliver both health and beauty and are convenient and easily incorporated to consumers' well-established routines, noted the article.

Source: Nutritional Outlook, Saving Face and Body from the Inside Out

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