BANGKOK—The latest ingredient and beauty products from around the globe are set to be showcased as part of this year’s new Innovation Zone at in-cosmetics Asia. From Nov. 2 to Nov. 4, visitors will be able to see a line-up of exclusive new products unveiled at the event along with recent launches.
Since its introduction in 2008, the Innovation Zone has had phenomenal success at its sister show in Europe, quickly becoming one of the most popular features with visitors. Located within the Education Village, in-cosmetics Asia’s Innovation Zone will attract marketers, formulators and R&D specialists keen to source new ingredients and draw their inspiration from the latest cutting-edge finished cosmetic products.
Anti-Aging and Male Grooming
The Zone will be in association with market research agency Mintel Beauty Innovation who will feature a selection of 10 anti-aging products and an assortment of 10 male grooming products. Mintel will also host two marketing trends presentations on day one of the show including ‘Anti-Aging in Japan’ and ‘Nu Natural Men’s Grooming’.
Latest Ingredient Launches
There will be 25 display boxes spotlighting the latest avant-garde ingredients from well-established brands to exciting newcomers. The Zone will also act as the perfect platform for exhibitors looking to unveil their latest ingredients to a targeted audience.
Live demonstrations
Mintel will perform 30-minute demonstrations at 11:30 a.m. daily, featuring a selection of anti-aging and male grooming products on the Innovation Zone, presented by Nica Lewis, head consultant, Beauty Innovation and Hinako Sugioka Israel, consultant, Beauty Innovation (Japan and United States).