Natural PC Products Gain Visibility

LONDON— An increasing number of innovative natural and organic products are being launched by cosmetic manufacturers to meet burgeoning consumer demand for ethical and natural cosmetics, according to Organic Monitor (OrganicMonitor.com). The market research firm sees sales in the natural and organic sector of the North American cosmetics and toiletries industry growing at 20 percent annually; market share should expand from 8 percent in 2007 to 15 percent in the coming years.

In its report, “The North American Market for Natural and Organic Personal Care Products,” Organic Monitor noted product penetration is increasing in all channels, from specialty personal care stores and department stores to spas, online retailers and both chain and independent natural products retail stores. In addition, the first cosmetic products with the Fair Trade logo were launched by Hain Celestial under the Queen Helene Naturals brand.

Supporting research was also recently published by Packaged Facts (PackagedFacts.com) in its report, “Natural and Organic Personal Care Products in the U.S.” New York-based Packaged Facts expects the market for natural and organic personal care products to reach sales of $10.2 billion by 2012. Sales between 2005 and 2006 grew 11 percent to top $6.1 billion in 2006. Among the factors cited by the market research firm as important drivers are: sales to the aging Baby Boomers; growing retail dynamics including crossover sales to mass and direct online and catalog sales; and environmental concerns including sustainability of resources and consumer fears about chemicals.

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