One Green Foot Forward

There seems to be a never-ending battle for clarity on popular terms such as organic, natural, eco-friendly, etc. We have reported many times on the several misconceptions, misleading and deceiving marketing claims, and the constant dissonance associated with the term cosmeceutical; yet, the organic personal care market is still growing and consumers are continually pushing into the green movement.

The concept, “you can’t judge a book by its cover”, is applicable in the personal care industry, as many labels misrepresent the true contents of the product. But eco-labeling is sending out a positive message to consumers. The labels indicate a set of standards that are met in relation to a particular organization or agency, ranging anywhere from organic content and sustainability to safety and environmental risk. This “green” step is a foot in the right direction, turning the consumer’s green eye on your product.

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