Cosmeceutical sales are definitely on the rise as consumers become more conscious of the products they are applying to their skin. But even better than natural ingredients is organic ingredients. According to the Organic Trade Association, sales of personal care products advertising “organic” hit $443 million in 2008, a 19-percent increase from 2007.
The green USDA seal, verifying its organic contents, is the golden ticket, the Willy Wonka of personal care products. But getting organic certification is not easy, or cheap. Everything right down to the ingredients, the grower and the processor has to be organic in order to gain certification. And this extensive process affects the entire supply chain, including the consumer, as organic products tend to cost more.