inside cosmeceuticals - Innovation in Personal Care and Cosmetics
SupplySide
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Inside Cosmeceuticals at SupplySide MarketPlace … More Than Just a Trends Forum
In just a few weeks, Inside Cosmeceuticals is hosting its Top Trends Forum at SupplySide MarketPlace with an impressive speaker lineup, including Paula Simpson, Ameann DeJohn and Laura Mercier's executive director, global product innovation, Linda Treska. ...More
April 27, 2012
Posted in News
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Benefit Cosmetics® Tells Its Story at Tribeca Film Festival
Jean & Jane Ford, co-founders of Benefit Cosmetics, are debuting a documentary film, created by DDB and Tribal, about their cosmetic company’s evolution from a single storefront in San Francisco to the international beauty presence it maintains today during the 2012 ...More
April 27, 2012
Posted in News
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Provocative Marketing by Maybelline
As a quick follow up to my blog post about using social media to localize your marketing efforts and, Maybelline is another great example of these practices. ...More
April 23, 2012
Posted in Blog
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Benefit Cosmetics® Says Social Media Localizes Marketing Efforts
Valerie Hoecke from Benefit Cosmetics tells how social media is a way for the beauty brands to reach their customers in a localized way. ...More
April 20, 2012
Posted in Blog
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Q&A with Laura Mercier's Executive Director
This month, Inside Cosmeceuticals was able to connect with Linda Treska, executive director of global product innovation for Laura Mercier. ...More
April 17, 2012
Posted in Articles
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Hey, Beauty Entrepreneurs – This Workshop is For You!
The Beauty Company (TBC) and HBA Global are partnering up for a day-long workshop—The Beauty Business Is Not for Sissies: How to be a Genius, Not a Disaster—for emerging beauty entrepreneurs, hosted by TBC's founding partner and CEO Alisa Marie Beyer. ...More
April 13, 2012
Posted in News
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The Beauty Co. Launches Beauty Product Testing Portal
The Beauty Company's (TBC) new Beauty Product Testing Portal, fueled by its Industry Claim Matrix—a comprehensive tracking system that monitors current self-perception beauty claims being used in the market today—was designed to help beauty companies develop product ...More
April 4, 2012
Posted in News
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The Café Challenge
How can marketers be sure their brand messaging is effective when information habits change quickly? ...More
March 26, 2012
Posted in Blog
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Q&A with Aveda's Executive Director
Inside Cosmeceuticals had a chance to virtually chat with Rachael Ostrom, executive director, consumer engagement, at Aveda Global Marketing—who will be presenting "Aveda Case Study: A 360-Approach to Driving Consumer Engagement" at InnoCos USA 2012 in July—about ...More
March 16, 2012
Posted in Articles
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Slide Show: Top 10 Trends in Cosmeceuticals
Neither stagnant nor static, the cosmeceutical market is busy setting industry trends, launching innovative technologies and solutions for beauty users, and extending its reach globally. These 10 trends are just the starting point responsible for creating and shaping the ...More
March 12, 2012
Posted in Galleries
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