BASF Presenting Aroma Portfolio, World Perfumery Congress


FLORHAM PARK, N.J.—BASF is exhibiting its line of aroma chemical products at the 2012 World Perfumery Congress (WPC),a networking forum that takes place every two years and attracts more than 700 fragrance industry professionals, suppliers and marketers to address and discuss solutions to the industry’s latest challenges. This year’s WPC will take place at the MGM Grand at Foxwoods Resort in Mashantucket, Conn., June 12 to 14.

BASF, one of the leading producers of aroma chemicals with a product range that includes geraniol, citronellol and linalool, will also be launching globally L-Menthol and DL-Menthol, aroma chemicals sold to the fragrance industry for personal care products and fine fragrances, among other applications. Its menthol will be available in the third quarter of 2012.

L-menthol is the world’s largest-selling aroma and is essential in many consumer products—dental care, personal care and skin care products, as well as perfumes. “The combination of high quality, global reach, local support and reliability of supply will revolutionize the worldwide availability of menthol products," said Miguel Peña, vice president of BASF’s aroma chemicals business unit. “Our success is founded on the long term trust based on relationships we build with our customers worldwide."

BASF will also feature Pyranol, which provides a smooth and soft floralcy reminiscent of muguet. It is a valuable harmonizer for any creation and compound type. Pyranol can be used in all perfume types without interfering with the basic accord of the fragrance—a substantive building block with high stability.