What's Your Virture? ~ Lip Bliss™

MESA, Ariz.—What's Your Virtue? launched Lip Bliss™, a collection of lip glosses aiming at inspiring young girls and women. The collection was inspired after co-founder Sara Buntrock noticed explicit and suggestive language used to market many cosmetic products. The product names of What's Your Virtue? Lip Bliss gloss include Kindness, Curiosity, Devotion, Simplicity, Generosity and Wisdom. Lip Bliss gloss is a hydrating formula that moisturizes lips and provides shine. It includes castor, cranberry, safflower seed oils and peppermint oil to smooth and nurture lips while antioxidants, green tea extract and vitamin E protect lips. Lip Bliss is gluten free, not tested on animals and paraben free.