NEW YORK—With Father's Day in mind, Redken for men launched new styling and hair care products:
Intra force: Available in six shades ranging from light ash to dark natural, Intra Force is a three-step system for men and women to combat thinning hair while reducing breakage by up to 95 percent. It works as a scalp stimulate with a dual-action microdermabraision scalp treatment for gentle mechanical and chemical exfoliation for denser-looking hair. Allantoin calms the scalp during the exfoliation process while niacin-E energizes the scalp and provides a warming sensation. The line includes shampoo, toner, scalp treatment, Intra Force Hair Advance, Intra Force Micro Boost and Intra Force Hair Densifier.
Redken Color Camo Service: designed for me with less than 50 percent gray hair for blending and reducing gray. It contains optimized oxidative dye technology with demi-permanent results so color gradually fades with no unnatural gold or red tones. It is ammonia-free, and formulated with protein and quinoa oil to moisturize and add shine.
