BASF Launches Care Creations™ Website


BASF's personal care business launched a new website for its Care Creations™ brand and the “Inspired by life" communications concept. Also new is a Personal Care Press Center (which Inside Cosmeceuticals likes), giving journalists easy access to the BASF Personal Care-related information they may need.

Following the recent launch of the Care Creations brand and the “Inspired by life" communications concept, the new mobile-friendly website reflects BASF Personal Care’s new business approach: drawing inspiration for innovative products from real life—based on a unique combination of science excellence and market empathy. While looking at people’s lives in various places around the world, visitors can find product and concept highlights as well as formulations. The responsive web design automatically adjusts to all different display sizes from personal computers, tablet PCs to smart phones.

Embedded in the general BASF Personal Care website, the new press center supports journalists with their day-to-day work. It offers downloadable press releases, short news articles as well as background material and informs about upcoming dates. The latest addition to the gallery includes photos of BASF attending the in-Cosmetics trade show and the press conference in Barcelona. 

“Our new website gives voice to our innovative approach", said Simon Medley, senior vice president of BASF Personal Care Europe. “Being at the pulse of consumers and the market we create an added-value for our customers."