NEW YORK—In just a few weeks, Inside Cosmeceuticals is hosting its Top Trends Forum at SupplySide MarketPlace. If you're looking for the top 10 reasons you should attend too bad; we're only giving you three: Paula Simpson, beauty nutritionist, formulation and branding consultant; Ameann DeJohn, CEO and market development consultant for Ameann Solutions; and Linda Treska, executive director, global product innovation for Laura Mercier.
From 1 to 5 p.m. on Tuesday, May 8 at the Javits Center in New York, these three ladies will talk about the burgeoning category of nutricosmetics; proven ingredients from outside the cosmetics area; and safety, innovations and products trends. Did we mention cocktails will be served post-forum?
Topic details include:
Nutricosmetics
Paula Simpson, beauty nutritionist, formulation and branding consultant:
While North Americans are showing greater interest in supplements and functional foods or beverages that claim to lower cholesterol or boost immunity, the “inner route" to beauty remains the road less traveled. To date, major players in the nutricosmetics market range from boutique technical firms to well-established companies with extended “beauty from within" brands. With no central focus and being a fairly new concept within North America, could we be misleading the market on the true benefits of these beauty wellness-based products? While global sales account for more than 90% of nutricosmetics sales, market analysts continue to predict the North American market will be the fastest growing and potentially the most profitable sector within the next five years. This presentation will look at the opportunities and challenges for nutricosmetics within North America, with a brief review of the past challenges, to the future considerations for successful formulations, and most importantly, how to market those products for long term success.
Proven Ingredients from Outside the Cosmetics/Beauty Arena Make Their Way into Topical Cosmetics
Ameann DeJohn, CEO and market development consultant for Ameann Solutions:
Learn how antibodies, successful nutraceuticals and scientifically advanced ingredients have made cosmeceutical products an overnight success. What's in your next successful formula?
Product Development
Linda Treska, executive director, global product innovation for Laura Mercier:
Find out how the premier cosmetic brand Laura Mercier capitalizes on market, product and ingredient trends; and how they create better-for-you products with appeal to consumers. Through careful planning and execution, the product development and marketing teams carry ideas from concept to shelf, creating powerful consumer loyalty along the way.
Got questions? Good, because the last hour of the forum is carved out for Q&A, including a panel discussion among speakers and attendees. Click here to register.
And remember, what happens at SuppySide doesn't stay at SupplySide—it's the first step in creating the next big thing on marketplace shelves.
