Surfactant Market's Biggest Gains in Cosmetics, Body Care


A new market study—Surfactants—from Ceresana Research analyzes how surfactant consumption will develop in individual markets. The research firm expects the global surfactant market to generate revenues of more than US$41 billion in 2018, translating to an average annual growth of 4.5 percent.

Although the top buyers are manufacturers of household cleaners and detergents, body care products and cosmetics had a 9.5-percent share in 2010. Surfactant consumption is expected to see the biggest gain in the body care and cosmetic markets, with a forecasted consumption in Asia-Pacific to grow by 4.3 percent per year and consumption in South America to rise by 4.8 percent annually.

With a roughly 37-percent share of global consumption, Asia-Pacific is the largest surfactant outlet, followed by North America and Western Europe. Over the next eight years, shares in demand of the individual world regions will shift significantly. The analysts from Ceresana forecast countries in Asia-Pacific to increase their shares in global surfactant demand, mainly at the expense of Western Europe and North America. In addition, South America will see strong growth, predominantly because of massive increases in production and consumption in Brazil.

Global demand for anionic surfactants was approximately 6.5 million tonnes in 2010. Anionic and non-ionic surfactants combined account for roughly 85 percent of global demand for surfactants. The firm expects non-ionic surfactants to see the strongest growth between 2010 and 2018. Despite this global trend toward non-ionic surfactants, anionic surfactants will remain the second-largest product group, especially in Africa, the Middle East and Asian countries, with the exception of Japan and South Korea.