BASF ~ CollGuard™

LUDWIDSHAFEN, Germany—You know that little protein responsible for keeping skin supple, firm and strong? Well it decrease with age and sometimes we need a little help protecting this connective protein. If you're in the process of developing an anti-aging product that preserves newly synthesized collagen; supports the organization of the fibrillar network; and provides long-term support for firmness, maturation and assembly of collagen (or possibly an after-sun care product) you may want to check out BASF's newly launcheed collagen protecting solution CollGuard™. It's developed from the extracts of the Davilla rugosa leaves and helps protect collagen against glycation, free radical attack and collagenase while restarting collagen synthesis.