J. Paul ~ Men's Grooming Essentials


KATY, Texas—Think beauty is just for women? Think again. Nine out of 10 men are using beauty products, according to The NPD Group.

J. Paul knows this; that's why he launched a new men's grooming essentials line offering shaving solutions to promote healthy skin; and guard against, wind, sun and free radical damage. The five-product line—Scrub Pre-Shave, Glide Shave Cream, Ice Aftershave, Guard Lotion and Sunscreen and Wash Body Wash—uses all-natural, GRAS ingredients without the use of harsh chemicals or alcohol, and is not tested on animals. Products may be used alone but are designed to work synergistically.

Scrub Preshave and Exfoliator: Exfoliates skin with tiny silicone dioxide spheres and a waxy form of jojoba oil beads to cushion the depth of exfoliation. Jojoba oil is hypoallergenic and promotes healing while protecting the skin. Preshave also contains peppermint oil with omega-3 fatty acids, vitamins A and C, and promotes natural collagen production to reduce fine lines and wrinkles.

Shave Cream: Designed to help eliminate razor burn and ingrown hairs whether beard is light, medium or heavy, the shave cream includes natural oils such as jojoba and aloe vera and oil-absorbing clays to prevent newly exposed skin from moisture loss and premature aging. The glyceryl-based formula contains vitamin B5, vitamin E and dimethicone to soften and protect the skin.  

Ice Aftershave: Using a bioavailable form of vitamin C, moisturizers and a menthol, Ice Aftershave helps to reduce redness and minimize cuts and bumps while promoting the production of collagen and elastin.. It is alcohol-free.

Face & Body Lotion: A two-in-one moisturizer and SPF 20 sunscreen. It has a water-resistant and a non-greasy formula that provides UVA an UVB broad-spectrum protection. Ingredients include vitamin E and aloe vera to hydrate and promote healthy skin.

Body Wash: A body wash formulated with a mild and masculine eucalyptus fragrance that incorporates antioxidants to fight damaging effects of free radicals. It contains kola nut extract to aid in skin softening, and is not formulated with any harsh detergents or chemicals.