DUSSELDORF, Germany—For the first time at the Global Art of Perfumery – Cosmetic Innovations, an award—the Prix de Parfum Artistique—will be presented for the best artistic perfume, aka an exclusive creation only available in select specialty stores.
The jury is comprised of well-known media and fashion personalities; and not only must the jury assess the fragrance itself, they also must take into account the novelty of the ingredients, the flacon design and packaging, the development of the fragrance on the skin, the perfume story, as well as its market potential.
"Artistic brands have long been more than niche products internationally," said Frank J. Schnitzler, perfume expert and initiator of Global Art of Perfumery. "They are being focused on more frequently and can provide opportunities to compete in particular for smaller, owner-operated perfumeries. through this award we want to give them their own forum."
The jury of the Prix de Parfum Artistique:
- Thomas Bergmann, publisher Keysale magazine
- Frank Dopheide, chairman of Scholz & Friends
- Astrid Elbers, lawyer and First Lady of Dusseldorf
- Jenny Jürgens, actress, singer and presenter
- Inga Griese, journalist and editor Icon/The Iconist
- Waltraut von Mengden, CEO MVG Medien (Cosmopolitan)
- Thomas Rath, fashion designer and juror on "Germanys Next Top-Model"
- Frank von Stielow, founder of L’estétic GmbH
- Sasha Urban, international scent creator from New York
- Felix Weiss, member of the Parfumo-Team
- Jeremy Williams, singer and presenter
The winner from among the three finalists will be announced on April 14, 2012, by Trendmessen GmbH and Parfümerie magazine during a gala evening reception for the Global Art of Perfumery. The winner will receive the Prix de Parfum Artistique 2012 trophy, the possibility of participating for free in the Global Art of Perfumery 2013 and may expect extensive media attention. The second- and third-place artistic fragrances will also be presented.
