Personal Care giant Unilever is extending its sexy male-centric fragrance/deodorant line, Axe, to appeal to the ladies. Its launching limited edition body sprays—The Anarchy for Him +For Her—in the United States, and will later be rolled out across 60 countries.
TV and print ads, and a social media campaign will support its launch, among other efforts. In addition to the body spray, the line will also include a deodorant stick, antiperspirant invisible solid, shower gel, and shampoo and conditioner.
Check out the YouTube add here.