CAMBRIDGE, Mass.—Living Proof launched a line of hair care products that uses polyfluoroesters instead of silicones to help combat frizz. The line includes Restore, Straight, Full, No Frizz and Hold to address common hair-care problems. Polyfluoroester, a moisture-controlling molecule invented by Living Proof, builds a protective layer on hair to reduce porosity. Living Proof shampoo is free of sulfates and silicones.
Living Proof Includes:
- Restore: a shampoo, conditioner and mask treatment that targets dry and damaged hair to restore it to a smooth, soft and more manageable state.
- Straight: a weightless, anti-build-up straight styler that helps maintain straight, smooth and professional-looking hair.
- Full: helps to increase volume and protect against humidity with its shampoo, conditioner, root lifting spray, thickening mouse and thickening cream.
- No Frizz: a series of hair-care products—from shampoo to styling creams—free of sulfates, silicones and oils that cleanse without stripping the hair to leave it soft and shiny and without frizz.
- Hold: a flexible hairspray that does not leave a flaking finish and protects against humidity..
