WASHINGTON—The Natural Products Association (NPA) announced its Natural Seal certification program will require 100-percent natural fragrances and colorants for home care products starting Feb. 1, 2012. This change applies to new home care products certified by NPA and current products upon recertification.
The change strengthens the Natural Seal by ensuring manufacturers only use natural fragrances, eliminating such troubling fragrance ingredients as “absolutes" and “concretes." This also eliminates any colorant ingredients that require the use of petrochemical materials for processing. Synthetic additives will be prohibited as well.