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Pureology ~ Perfect4Platinum™ Hair Care Collection


IRVINE, Calif.—Pureology launched four products in its Perfect4Platinum™ hair care collection. Each product is ideal for blonde or color-treated hair and is made from vegan ingredients. Perfect4Platinum delivers concentrated keravis to replenish and plump the keratin gaps, equalizing porosity. In addition, chamomile extract improves overall suppleness and softness. The lemon extract clarifies and smoothes the cuticle for enhanced shine. Finally, coriander creates a mirrored surface to magnify shine. The company's signature AntiFadeComplex® delivers free radical damage protection for a longer lasting hair color.

The Perfect4Platinum collection includes:

  • Shampoo: This gentle, detangling ZeroSulfate shampoo cleanses and softens, while enhancing brightness and shine.
  • Conditioner: This intensely moisturizing and nourishing, daily conditioner instantly detangles and leaves hair fortified and soft with increased shine.
  • ReconstructRepair: This weightless nourishing and strengthening masque is enriched with more keravis to equalize and evens-out porosity. It penetrates deep into hair’s cuticle to strengthen, soften and rescue high-lifted or highlighted hair with an intense dose of strength.
  • MiracleFiller: This daily blow-dry reparative lotion contains more keravis to fill in gaps in the hair’s cuticle, leaving high-lifted or highlighted blonde hair 78-percent stronger after one application. The effects increase gradually in strength with repeat heat styling use.
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