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Nutricosmetics Driven by Desire for Unconventional Beauty Solutions


SAN JOSE, Calif.—The global market for nutricosmetics is forecasted to reach US$4.24 billion by the year 2017, driven by the increasing desire to move beyond conventional beauty solutions, according to a comprehensive global report—Nutricosmetics: A Global Strategic Business Report—from Global Industry Analysts Inc., (GIA), publisher of off-the-shelf market research. Growing consumer awareness about balanced diet for outer and inner beauty, and health is driving innovations and developments at a furious pace. Nutricosmetic products, which up until now have been targeted primarily at older women aged 40 years and above, are now finding increasing acceptance among the younger generation women as well as men. Nutricosmetics is the intersection between nutrition and personal care and is rapidly emerging as the most lucrative segment of cosmetics industry across the globe.

As wellness and medical science becomes interwoven in the aesthetics industry, consumers are increasingly embracing nutricosmetics for promoting external beauty and optimizing total health. At a time when conventional cosmetics and food companies are facing the challenge of understanding the customer needs, nutricosmetics provides the ideal solution. Increasing awareness among consumers, aging population, inclination toward less invasive beauty treatments, emergence of the spa culture, and environmental and societal concerns are expected to encourage robust growth in future. Nutricosmetics ingredients, comprising of vitamins, antioxidants, polyunsaturated fatty acids (PUFAs) and specific carotenoids is a rapidly growing category within the industry, and opens new doors of opportunity in immediate future. The niche market for nutricosmetic ingredients is driven by the correlation between ever-dynamic consumer requirements and constantly expanding application areas.

The nutricosmetics market finds several disparities across various regions worldwide, each determined by their unique set of drivers, regulations, consumer preferences and commercial dynamics. Currently, Japan and Europe represent leading countries, collectively accounting for a massive share of the global market. Over the last few years, nutricosmetics has been gradually gaining acceptance in the North American market, although it is still one of the smallest markets in terms of size. Regulatory norms pertaining to beauty supplements also vary across countries. In the United States, such products are categorized as dietary supplements and FDA provides no clear legal definitions. In Europe, nutricosmetics falls under both medicinal and food law, and ambiguity persists about which law is applicable. Currently, the regulatory system (FOSHU legislation) in Japan is most favorable for introduction of nutricosmetics products. The country has an established system in place for approving nutricosmetic and functional products. Worldwide, use of illegal ingredients backed by deceptive, spurious product claims, is still the most important concern that needs to be addressed by establishment of effective regulatory mechanisms.

The nutricosmetics products are primarily targeted at women aged 40 or above since the group is particularly concerned about health and wellness. However of late, the products are also gaining popularity among younger women in the age group of 25 to 35, due to cosmetic benefits and environmental concerns. The nutricosmetics market is now changing track and also looking at the hugely unpenetrated and high potential market for male health and grooming products. While the products formulated for managing age-related issues occupy the largest share of the beauty drinks market, drinks promoting the overall skin radiance have also gained acceptance. Tablets, capsules, gels and drinks are some of the most prevalent ingestion modes available in the market.

Europe represents the single most influential market for nutricosmetics products, as stated by the new research report on nutricosmetics. The European market has a well-entrenched legal structure for medical/health and food products, and nutricosmetics market is primarily concentrated in the developed markets of France, Germany, U.K., Italy and Spain, where anti-aging products largely drive sales. The U.S. nutricosmetics market, although still in an evolving and nascent stage, offers tremendous expansion potential at a CAGR of 14.8 percent through 2017. Nutricosmetics marketed in the country primarily focus on issues such as outer beauty, weight loss, skin whitening and anti-aging.

Key market participants profiled in the report include, Borba Inc., Carotech Bhd., Cognis, Denomega Nutritional Oils, Frutarom Industries Ltd., Ferrosan A/S., Frutels LLC, Functionalab, GliSODin Skin Nutrients, Husumer Mineralbrunnem HMB GmbH & Co. K.G, Innéov, Lonza Group Ltd., Laboratoire Oenobiol SA, LycoRed Ltd., Martek Biosciences Corp., Nutrilo GmbH, NV Perricone LLC, Shiseido Co., Ltd. and Solgar Inc.

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