MELVILLE, N.Y.—Alba Botanica launched six updated shampoo and conditioner formulations to its existing all-natural Hawaiian Hair Care Collection. The shampoo and conditioner duos have been reformulated to address six targeted hair care concerns: dry, brittle, frizz, flyaways, dull, flat hair and everything in between. Alba Botanica’s All-Natural Hawaiian Hair Care shampoos and conditioners are infused with tropical ingredients such as papaya, macadamia nut oil, jojoba, awapuhi and panthenol to hydrate, strengthen and protect tresses. They’re free of color-stripping salts, heavy minerals, silicones and frizz-making formaldehydes. Made with 100-percent vegetarian ingredients, Alba Botanica Natural Hawaiian Hair Care products are completely free of artificial colors, harmful sulfates, parabens and phthalates and are not tested on animals.
The collection includes:
- Colorific Plumeria Natural Hawaiian Shampoo and Conditioner: Vitamin-rich plumeria, pineapple and papaya nourish the hair cuticle, while tropical oils of jojoba, kukui and macadamia replenish moisture. Free of color-stripping sulfates and drying salts, color stays vibrant and hair feels naturally healthy.
- Body Builder Mango Natural Hawaiian Shampoo and Conditioner: Infused with gentle, botanical cleansers that lift away heavy grime and dulling deposits naturally, this volume-boosting duo has a light tropical breeze scent. Exotic extracts and weightless botanical oils nourish processed hair without heaviness.
- Drink It Up Coconut Milk Natural Hawaiian Shampoo and Conditioner: High in fatty acids and protein, coconut milk seals in moisture to strengthen the cuticle and reduce breakage and split ends. Aloe, calendula and tropical oils nourish and protect from daily stress and heat styling. This cleansing and conditioning duo is ideal for dry hair.
- So Smooth Gardenia Natural Hawaiian Shampoo and Conditioner: Formulated with a veritable silk infusion of gentle botanical cleansers and calming conditioners to weightlessly smooth frizzy hair. Gardenia extract, soy protein and light tropical oils calm the cuticle and protect against humidity for all-day frizz control that gives a sleek polished look with no oily residue.
- Gloss Boss Honeydew Natural Hawaiian Shampoo and Conditioner: Honeydew extract, awapuhi and pineapple nourish and revive hair creating a smooth, reflective sheen. Hydrolyzed proteins, jojoba oil and panthenol bind the hair cuticle for a reflective, high-gloss shine. Free of the harsh, moisture depleting sulfates and dulling salts, lifeless hair retains shine.
- Real Repair Cocoa Butter Natural Hawaiian Shampoo and Conditioner: This duo is formulated with natural cocoa butter to create a protective barrier around the hair shaft to improve elasticity and minimize breakage. Aloe, macadamia oil and soy protein nourish, soften and restore vibrancy.
Each bottle is available in a 12 oz. size.