CHATSWORTH, Calif.—Hugo Naturals, a manufacturer and marketer of all-natural personal care products, finalized a strategic investment led by the private equity firm Manhattan Growth Partners, and included an investment from the Matthew Pritzker Co.
Steven Dickstein, a sales and marketing veteran of 25 years, known for boosting growth and profitability at both Fortune 100 and middle market companies, was appointed CEO. Dickstein will work with the company’s founders and new management to further develop the brand and leverage its appeal through increased availability globally. Founders Hugo and Debra Saavedra will take on positions of chairman/chief innovation officer and president/chief creative officer, respectively.
According to Dickstein, plans include a scale-up of operations to better support current customer demand, and expand distribution across the U.S. and internationally. To accommodate the increased distribution, Hugo Naturals will transition into a new nearby manufacturing and headquarters facility in the coming months. The new facility will support a 10-fold increase in production to support the rapidly increasing demand while remaining true to its handcrafted, innovative product design.