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On Thursday, May 3, 2012, BASF hosted its “We Create Chemistry” World Tour – Marketplace of Innovation (MOI) event in Florham Park, N.J. Spanning industries from pharmaceuticals, automobiles, biodegradable plastics and personal care, to sustainable agriculture, health and more, BASF delivered an intelligent and interactive marketplace for sustainable innovations in an effort to address mankind's fundamental challenges: How to sustainably move, feed, power, house and improve the lives of a growing world population.