NPF Appoints James R. Prochnow, Board of Directors

WASHINGTON—The Natural Products Foundation (NPF) appointed James R. Prochnow to the NPF Board of Directors. Prochnow will join the governing body at NPF’s annual SupplySide West board meeting, beginning a three-year term.

Prochnow is a shareholder in the Denver office of Greenberg Traurig LLP. He concentrates his practice primarily on regulatory affairs and litigation, focusing on food and drug law, advertising law and intellectual property issues. Jim works to defend companies and individuals in FTC investigations concerning false and misleading advertising and with respect to FDA enforcement efforts. He advises companies and individuals about safe and aggressive marketing practices that comply with the Federal Food, Drug and Cosmetic Act, the FTC Act and related Guidelines. He has a particular focus on and interest in claim substantiation.  He also has experience in complex criminal and civil commercial, administrative and federal government litigation and administrative matters, including matters with the FDA, FTC, the NAD, state regulatory bodies and the various federal courts. Prochnow earned his Juris Doctor degree from the William Mitchell College of Law in 1969 and, in addition to the intensity he now  delivers to his clients in his professional practice, he formerly served as a litigation lawyer with the U.S. Department of Justice and as a White House staff in defense of former President Richard Nixon. He has been a frequent speaker at dietary supplement trade shows.

“The addition ofProchnow to the NPF Board of Directors is a great gain for our organization. With his professional expertise in law, support of this industry,  and specifically in supplement advertising, Jim is an ideal leader to guide and oversee the NPF Truth in Advertising efforts," said Derek Hall, NPF Board Chairman.“Prochnow has a strong personal history in food and drug law, and his guidance will be a tremendous resource for NPF and industry development over the coming years. Our mission is to promote and facilitate research and education related to natural products, not to supplant or supplement the enforcement role of the FDA and the FTC. We are very pleased to have Jim as a leader in our ongoing efforts."