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Gluten-Free Personal Care Market Continues to Expand

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Gluten-free is a popular movement in the food industry; but it’s also crossing over into cosmetics and personal care products. Many consumers suffer from Celiac disease, an autoimmune disease in which the lining of the small intestine is damaged from gluten, which is found in wheat, barley, rye and other grains; and oftentimes, this sensitivity is also manifested on the skin due to external application of gluten. As a result, many companies are removing gluten from their formulations for consumers who suffer from Celiac or are gluten intolerant. Mintel reported, from 2007 to 2009, the number of gluten-free lip product launches increased from one to 10; a total of 17 new products were launched during that time. Gluten-free isn’t the only movement in the personal care industry. Vegan, vegetarian and cruelty-free are also make headway into beauty products.

In 2007, Symrise launched two plant-based moisturizing ingredients that are gluten-free and offer and alternative to proteins derived from wheat and milk soy. The ingredients, Hydromoist L and Hydromoist O, are from lupine and oats, respectively, and may work well in hair products formulated for stress hair.

In 2009, Logona Natural Cosmetics, manufacturer of color cosmetics and personal care products, created a 155-product line all gluten-free.

derma e® Natural Bodycare, creator of natural skincare products, just announced its line of more than 90 formulas is now 100-percent vegan and mostly gluten-free, with the exception of two products that contain Avena sativa (oat) kernel extract and may have traces of gluten. They also recently removed honey, beeswax and pearl powder from all their products, making their entire line free of animal by-products and 100-percent vegetarian, cruelty-free and vegan.   

From cosmetics and body care to moisturizing ingredients, gluten-free personal care is a burgeoning market, as well as other specialty markets such as vegetarian, vegan and cruelty-free.

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