M&M: Mineral Makeup

November 13, 2009


The days of thick, creamy foundation smoothed on with a sponge or finger appear to be slowing and a new wave of foundation is taking the stand. Mineral makeup is pushing its way to the front of the line and starting a new application trend, powdering the market with low-additive, preservative-, paraben-, filler-, binder- and fragrance-free makeup that is applied with a brush in a circular motion. The ground-mineral powder foundation is already equipped with a natural sunscreen, delivered by the minerals, while offering anti-inflammatory benefits as well. Beat that liquid foundation.




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