Among the many other benefits of going organic, distinction is definitely a plus for cosmetic companies with organic certification. Eco-friendly and organic certification are on the rise. Substantiate product claims can give a company an upper hand and an edge in the competitive cosmetic market today.

The Asian market, including companies in Japan, South Korea, Malaysia and Australia, is tapping into this advantage. According to Organic Monitor, the European standard Ecocert is becoming popular with these Asian companies.