Peggy Jackson, Director of Publishing, Virgo Publishing

The Time Is Now

The cosmetic and personal care industry has a huge opportunity to jump into the rapidly growing “cosmeceuticals” market. Datamonitor, a leading provider of online data, analytic and forecasting platforms for key vertical sectors, defines cosmeceuticals as: “personal care products containing at least one bio-active ingredient that not only enhances appearance but also has a positive physiological effect at the cellular level.” Datamonitor estimates the total European and U.S. market for cosmeceuticals currently stands at US$8.2 billion.

The Natural Marketing Institute, a strategic consulting, market research and business development company specializing in the health and wellness marketplace, also sees great potential, as, “today’s personal care marketplace is experiencing the merging of natural, organic, eco and luxury. As such, opportunities abound for brands that can address and attract the core consumers of each type with meaningful communications and products that meet or exceed their expectations.”

What does all this mean? In order to supply consumers with what they want, cosmetic and personal care manufacturers must develop new products or extend their current product line with cosmeceutical products. Consider how Aquafina, a PepsiCo-owned bottled water brand, recently jumped into the skin care pool with Aquafina Advanced Hydration RX—a 10 SKU skin care line. Or how Coca-Cola and L’Oreal are working on Lumae, a beverage designed to help the skin.

Are you convinced that you need to explore this segment a little further? Great. What you are about to read is just the tip of the iceberg.

This publication is an introduction to SupplySide West (www.supplysideshow.com/west), the world’s largest trade show and conference for innovative and healthy ingredients with more than 1,000 booths. We’ve assembled a top-notch Advisory Board with industry experts from Aveda, Estee Lauder and L’Oreal to help create education sessions you won’t want to miss. Our Web site provides a list of exhibitors in the cosmetic and personal care category. And if you have any questions, feel free to contact me or any member of the team, as we are more than happy to assist you.

Remember, you will find specific cosmeceutical education, innovative ingredients and more at SupplySide West. Mark your calendars for Nov. 6 to 8 and plan on being in Las Vegas for your chance to be part of this growing market. A free exhibit hall pass, a value of $150, is available for a limited time. Register today by visiting www.supplysideshow.com/west/promo and entering promo code HBAvip. Your competitors are.

See you in Las Vegas,

Peggy Jackson

Director of Publishing

(480) 990-1101, Ext. 1157

peggyj@vpico.com

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