AVIGNON, France—In response the growing demand by Canadian consumers, Naturex opened a subsidiary in Toronto. This branch is providing current and future customers with the full product portfolio and the latest innovations from Naturex. Allowing local flexibility, the new premises in the Ontario region includes a warehouse, together with a sales office. This office is headed by Maxence Duprez, sales director, and will support the development of both the food and nutraceutical/pharmaceutical markets.
The Canadian market presents many similarities to the US market where Naturex has been successfully operating since 1997. However, there are also significant differences, for instance the regulatory rules and consumer expectations are quite distinct. “Our office in Toronto is targeting the specific needs of the Canadian market" Duprez said. “It gives us the opportunity to enhance the relationship with our existing clients as well as prospecting new one."
