PORT WASHINGTON, N.Y.—The NPD Group Inc., a global leader in consumer and retail market research for a wide range of industries, invested in Segmenta, a market research firm that tracks the prestige beauty industry in Mexico, Argentina, Brazil, Columbia, Chile, Peru, Venezuela and Uruguay. As part of the agreement, Mark Turim, president and general manager for NPD in Latin America, joined Segmenta’s board of directors.
“NPD has put expansion of our beauty services on the fast track," said Mark Turim. “Our investment in Segmenta gives us a foothold in one of the world’s fastest growing markets for the industry, Latin America. Their strong leadership, proven success market and ambitious plans to roll out new services make Segmenta an ideal partner for NPD as we look to continue delivering more global information to our clients."
Miguel Argaez, director general of Segmenta, added: “ Our partnership with NPD will give us the additional resources that we need to look at new markets that are becoming more and more important to beauty manufacturers. Our services are highly complementary, and we are looking forward to sharing our knowledge in this area to ultimately benefit the industry."
