BANGKOK—Looking for the next generation in beauty ingredients? This fall, the Innovation Zone at in-cosmetics Asia in Bangkok, taking place Nov. 2 to Nov. 4, 2011, is featuring the latest innovative ingredients in beauty, including volcanic ash, horse chestnut and frankincense.
In 2010, Sandy Winn reported on the benefits of using laumontite from volcanic ash in personal care products. And earlier this year, Alissa Marrapodi blogged on up-and-coming beauty trends according to Emmanuelle Linard’s, expert and executive director Edelkoort Inc., presentation— Trend Union Spring/Summer 2012 Earth Matters, which included volcanic influences.
The products being showcased at in-cosmetics Asia—sourced from countries around the globe, including China, Japan Singapore and South Korea—will be launched by exhibitors exclusively at show or have been launched within the last eight months.
Latest Ingredient Launches & Demonstrations
There will be more than 30 display boxes spotlighting the latest ingredients, from well-established brands to exciting newcomers, including: Arch Personal Care Products with ReGeniStem™ Red Rice; a sustainable anti-aging active derived from Himalayan red rice that is cultivated in a bioreactor; Ashland Singapore Pte Ltd. with Zenix™ Phosphate Ester, a surfactant that offers new formulation options for conditioning shampoos; Bioland with BIO-FRGE, an extract of Korean red ginseng fermented by Kimchi Lactobacillus for anti-aging; and Brenntag Specialties Inc. with Soft Sphere LL 8210 - Lauroyl Lysine Modified, a spherical-shaped fine silica powder that imparts a smoothness and fine touch to cosmetics.
New for 2011, there will also be a series of 30-minute, live ingredient demonstrations from exhibitors—DSM Nutritional Products, Galaxy Surfactants, Indena and Merck—presenting their products in more detail.
Beauty Innovations and the Elements
Visitors to the Innovation Zone will also have the chance to touch, feel and try the latest beauty innovations in an interactive display in association with Mintel Beauty & Personal Care. The theme will be the elements—air, water and earth—reflective of the new trend by beauty companies to use oxygen, carbon, special water and other earthly elements as cosmetic ingredients.
The use of oxygen and oxygenating actives continues to evolve in Asia, France and the United States; likewise water from spas, thalasso centres and Alpine sources are the basis of several European spa and pharmacy brands, with Asia the emerging source for water. Carbon (Fullerene, C60) is an active found in new Japanese skincare launches and claimed to be a powerful antioxidant. Other earthly elements include mud (kaolin clay), traditionally used in face masks; perlite, which is used in deodorants and nail color; plus other volcanic and sedimentary actives.
Air: Products on display will include Faberlic’s, Oxygen Repair Hair Serum containing the oxygen complex Novaftem-O2, vitamins B3 and B5, sasanqua and avocado oils, and keratin proteins to help care for the scalp and repair hair structure. Eva Steinmeyer München ESM Red Carpet Concentrate’s main ingredient—organic argan oil from Morocco—is Fair Trade and sustainably sourced with claim to provide intensive moisture and unique cell protection to reduce wrinkles.
Water: The Face Shop’s White Tree Snow is featuring Vita Lightening Serum, containing an extract of vitamin C-packed Finnish vitamin tree and the mineral-rich spa water of Yuzawa in Japan to moisturize thirsty skin and add a dewy glow. Also, Tjoy’s Men Oil Controlling Moisturizer (Step 3) contains aesculus and witch hazel to control oil, clear pores and remove excess oil.
Earth: The Pore Minimizing Indian Clay Masque by KeSARI Beauty, formulated with sacred herbal and fruit extracts, spices and beautifying flowers to bring harmony to mind, body and soul; and Natural Science Skin Solution with Skin79 Whíte Reviving Skin Radiance Mask Sheet, made with international-patented mandresy extract, brightening niacinamide and baobab extract, and Fucogel-1000 to provide moisture and form a skin barrier.
Product Demos
The Mintel Beauty & Personal Care team will also run daily 30-minute demonstrations at 11:00 a.m. and 3:00 p.m. to showcase the hottest finished products incorporating air, water and earth from Europe, Asia and America. The team will be located at the Innovation Zone throughout the show to offer advice on all the products and trends featured.
Visitors can also hear a presentation on Beauty Innovation and the Elements from Vivienne Rudd, Mintel’s senior beauty analyst, in the Marketing Trends Theatre at 13.15 on Thursday, Nov. 3.
