IRVINE, Calif.—Pureology introduced eight products in its ColourStylist hair care collection. Each product features the company's StrengtheningAntiFadeComplex®, enhanced with keravis protein, to provide anti-breakage styling for color-treated hair. Each formula is infused with reflective lipid extracts that deliver maximum radiance and free radical damage protection. The products contain olive oil to replenish and repair while providing reflective depth and brilliance, camelina oil to form humidity-resistant barriers to help lock in the style and coriander oil to enhance shine and color radiance.
The ColourStylist collection includes:
- AntiBreakageTwist Shine Texturizer: This pliable paste strengthens and provides mild hold, texturizes and defines while adding maximum shine. Olive oil extract nourishes, infusing hair with suppleness. Additionally, it is free of petrolatum and mineral oil.
- IlluminatingCurl 24 Hour Shaping Lotion: This lightweight, fortifying shaping lotion defines waves and curls and delivers 24 hours of definition and moisture. It features coriander extract to polish hair’s surface to enhance color vibrancy while camelina extract protects from humidity. In addition, it is free of petrolatum and mineral oil.
- FortifyingHeatSpray Protective Primer: This thermo-protective spray features xylose sugar to provide mild control and help to prime and protect hair up to 400°F when using thermal tools. It helps protect hair against environmental damage and controls frizz.
- SilkBodifier Volumizing Mousse: This rich conditioning mousse formula provides medium control to add fullness and volume and leaves hair soft and shiny.
- AntiSplitBlowDry Styling Cream: This lightweight, humidity-resistant cream provides mild control, eases blow-drying, provides long-lasting shape memory and adds moisture and reflective shine.
- NourishingNectar Sculpting Gel: This conditioning gel formula shapes and conditions hair with volume and shine while providing medium control. It strengthens hair while building structure while increasing control and adding extra radiance when blended with other ColourStylist products.
- CuticlePolisher Shine Serum: This products seals and smoothes hair with intense shine without weighing it down. It's a lightweight cream-to-serum formula that provides mild control. It can be blended with other ColourStylist products to increase shine and slip.
- StrengtheningControl Zero Dulling Hairspray: This product shapes hair with medium, flexible hold and provides a radiant finish. It's a non-dulling, fast drying, micro-fine finishing spray that contains zero water to protect hair color.
All of Pureology’s products are vegan, safe for color-treated hair, cruelty-free and formulated with natural extracts.
