LONDON—M&H, in collaboration with the design house Pearlfisher, developed packaging for The Mentholatum Co.’s OXY Natural Skin Science range, comprising: OXY Seaweed Power Fresh Skin Wash, Seaweed Power Deep Calm Balm, Seaweed Power Clear Pore Exfoliant and Emergency Spot Treatment Gel.
The brand identity features a strong graphic image of seaweed in shades of blue and green to convey the brand’s marine heritage and its scientific credentials.
M&H manufactured and printed the tubes using its new hybrid print technology that uses a combination of flexographic and silkscreen printed directly onto the tube. The tubes also feature a satin lacquer, and the end result is both stylish and contemporary with strong shelf presence.
