DALLAS—Fusion Packaging was selected to package a new collection of products for the direct sales beauty brands JAFRA Cosmetics International. It launched three premium cosmeceutical skin care SKU’s with multidimensional technology: Even Tone, Face Lift SPF 20 and Night Recovery Concentrate, all packaged in Fusion’s Elle collection. These 30-mL airless bottles provide a prestigious look for the premium brand with its custom gun-metal colored polypropylene bottle and actuator, and shiny silver vacuum metalized locking collar.
JAFRA PRO, with its state-of-the-art multidimensional technology, required a high-end package design that conveyed the brand’s exceptional image and met customers’ expectations.
“The decision to partner with Fusion Packaging was easy," said Terry Grabow, worldwide marketing manager, JAFRA Cosmetics International. “We were looking for a premium, elegant, prestige package that would elevate the overall experience of our products with our customers. We’ve created a collection of innovative skin care products with breakthrough technology and clinically proven performance. JAFRA PRO is the halo brand for JAFRA COSMETICS. The requisite packaging for this important launch needed to be signature and impactful. Fusion Packaging provided the contemporary premium positioning we were looking for."
