WELLINGTON, New Zealand—BioGro New Zealand Ltd. is the first New Zealand-based certifier to provide natural cosmetic certification in Oceania following its recent accreditation as a NATRUE approved certifier.
BioGro also announced New Zealand natural brand Trilogy will be the first skin care company to be certified by BioGro under this internationally recognized natural cosmetic standard.
Michelle Glogau, BioGro chief executive, said: “The natural health and body care market has enjoyed rapid growth over the past few years, driven by consumers’ concerns for not only what they put in their bodies, but also what they put on them. Increasingly, consumers wanting to do the right thing are being taken advantage of with products marketed under the guise of being “natural" when many bear little resemblance to what a consumer would expect or would be allowed under natural standards. As New Zealand’s leading organic certifier, we are pleased to now provide consumers with the assurance and confidence that a natural product certified by us meets internationally recognized NATRUE natural cosmetic standards. Verification of this is achieved through a robust and independent certification process."
NATRUE director deneral Julie Tyrrell affirmed: “We are proud to have BioGro as a NATRUE-approved Certifier reflecting the success and geographical spread of the NATRUE Label."
Trilogy co-founder Catherine de Groot is delighted Trilogy will be able to offer consumers the assurance of this new certification. “This is groundbreaking for New Zealand," she said. “The standard provides manufacturers and consumers alike with a clear direction for defining natural cosmetics for the first time. New Zealand consumers will now be able to make informed decisions about their natural skincare choices. The NATRUE certification offered by BioGro will be a guarantee to consumers that the products they are buying are authentically natural."
