SunActin Receives Frost & Sullivan Award

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LONDON—The 2011 Frost & Sullivan Europe New Product Innovation Award in Dermatological Active Ingredients was presented to Mibelle Biochemistry for its cell-protecting factor, SunActin, derived from a combination of organic sunflower sprouts and a nanoemulsion of natural tocopherol. The sunflower shoot extract is carefully purified to be compatible with the nanoemulsion to ensure the product's stability and optimal delivery of the active ingredients to the skin structure.

"SunActin is an active ingredient designed to complement sun-care products, as it can counteract the negative effects of UVA and UVB radiation as well as the negative side effects of sunscreens, while additionally protecting the skin," noted Frost & Sullivan research analyst Vin Nee.

The dual benefits of sun protection and anti-aging, have underlined its appeal. This product can be used in personal care product formulations for both young and mature consumers.

"SunActin, with potential sun protection and anti-aging features, is proven by both in vitro and in vivo studies," Nee added. "The incorporation of SunActin into the product formulation of sunscreens exhibits enhancement of the protective effect of sunscreens in vivo. The ex vivo studies of SunActin treatment reveal its ability to boost the skin's defense capacity and protect it from UV induced oxidative stress through DNA microarray screening."

SunActin's anti-aging property works by energizing the skin cells and delaying ageing mechanisms. At the same time, it exerts skin protection in the sunscreen by radical scavenging properties and by enhancing SPF levels.

"Strategic product positioning in accordance with the company's motto of ‘inspired by nature- realized by science' has enabled Mibelle Biochemistry to forge a new path in the field of dermatological active ingredients," Nee concluded. "Such efforts, as exemplified by SunActin, make Mibelle Biochemistry an obvious choice for this Frost & Sullivan accolade."

The New Product Innovation Award is presented to the company that has excelled in the following criteria: innovative element of the product, leverage leading edge technologies in product, value-added features/benefits, increased customer ROI (small change) and customer acquisition/penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

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