DALLAS, Texas—Peter Thomas Roth Clinical Skin Care selected Fusion Packaging as its packaging purveyor to launch its latest luxury anti-aging—Laser-Free Resurfacer™—packaged in Fusion’s 30-mL Allure bottle with a clean, sleek, clinical design.
“We worked closely with the Peter Thomas Roth team to develop the perfect custom package for this line of skin care", said Lesley Gadomski, vice president of sales, Fusion Packaging. “Prestige products demand prestige packaging and we are delighted to have played a part in the delivery of quality products, packaged in quality packaging to the market."
Fusion Packaging’s Allure collection was the ideal packaging solution for Peter Thomas Roth’s Laser-Free Resurfacer because its PETG inner bottle provided the flawless compatibility needed for its aggressive formulation while the acrylic outer bottle bestowed the high-end look and feel Peter Thomas Roth was looking for. Fusion’s pump engine for this collection provided the brand with a metal-free product path that reiterated and reinforced the formulas compatibility with the overall package design. A deep red custom color was created to depict one of the lines key ingredients, “Dragon’s Blood Complex", a patent-pending concentrate of red resin drawn from the Amazon’s Croton Lechleri tree that claims to repair, resurface and regenerate dull, aging over-exposed skin.
“We chose to work with Fusion Packaging because their offering aligned with – and best represented - our overall brand philosophy: Breakthrough Formulas. Astonishing Results", said Peter Thomas Roth, CEO, Peter Thomas Roth Labs LLC. “They have a wide variety of unique, high-end packaging that represents the image of our clinical skin care line. The quality packaging along with our logo brings immediate recognition to the brand and the element of rich color brings a distinctive representation of the product."
