NEW YORK—To help manufacturers in the fragrance industry stay up to date and education on all thing scent, The Fragrance Foundation launched TopNotes, an online educational course and resource developed.
“Both industry insiders and consumers who have a passion for fragrance will be able to able to keep their fingers on the pulse, tap into trends, scent styles, new notes and track top sellers with the TopNotes course," said Mary Ellen Lapsansky, vice president of The Fragrance Foundation. “We have collaborated with the best minds in the business to deliver up to the minute and comprehensive insights."
TopNotes was designed to build on knowledge gained through the Certification Program for Fragrance Sales Specialists. Registration for TopNotes is $50 per person, open to all. The program cycle begins with TopNotes Course no. 1: Olfactive Trends 2011 – 2012 and covers the following topics:
- Current Consumer Insights
- Historical Reference & Current State of the Fragrance Industry
- Why do olfactive preferences change among consumers?
- Historical references & key fragrance launches of the past
- Women’s and men’s olfactive preferences
- Top 20 Fragrances, U.S. and global, as reported by Givaudan iPerfumer
- Future olfactive forecasts
- Olfactively: Significant recent fragrance launches
- Women’s and men’s olfactive forecasts.
At the end of the course, participants can further assess their understanding of what they have just learned by answering the “Key Learnings" questions. No scores are given, questions are either correct or incorrect with a correct answer provided if that is the case. Once the “Key Learnings" have been completed, a certificate/proof of participation will be generated, available to save or print.
The content for each course will be updated every 12 to 18 months as new trends emerge. Future TopNotes courses will cover: consumer buying habits, global fragrance preferences, new ingredients and new technologies in fine fragrance creation.
