LUDWIGSHAFEN, Germany—BASF is participating in the 58th Sepawa Congress in Fulda, Germany, from Oct. 12 to Oct. 14, 2011. The Care Chemicals’ division will present its latest solutions for the personal care. This year’s booth will showcase innovative concepts and products, plus formulations that can help BASF’s customers meet consumers’ demands. The company will also take part in the Sepawa Conference Program and the Forum for Innovation, where it will share its expertise in innovative product development.
BASF will present personal care solutions that focus on enhancing consumers’ sense of well-being. Sensitive skin is a very common condition nowadays, and the demand for tailored products is constantly increasing. With its “Sensitive Skin" concept, BASF offers its customers formulations for various high-performance skin care and cleansing products. These formulations have all been dermatologically proven as suitable for use on sensitive skin.
The condition of people’s hair also plays an important role in their sense of personal well-being, and so BASF will present “Wash Treat Style" at the Sepawa Congress comprising of test methods for performance parameters in hair washing treatments and includes surfactants, conditioners and styling components. “Wash Treat Style" precisely meets customer demands for various properties such as foam, mildness, combability, anti-hairbreakage, repair, long lasting and extra strong hold, and enables them to develop new formats.
During the official congress sessions, BASF experts will hold presentations about technical skills, market expertise and innovative product development:
Wednesday, Oct. 12: 10:15 – 10:30 a.m. Ute Griesbach and Annette Mehling will be presenting “Sensitive Skin" in Forum for Innovations, Hall 2
Friday, Oct. 14: 10:00 – 10:30 a.m. Ute Griesbach and Jessica Erasmy will be presenting “Surfactants and Surfactant Systems for Natural and Organic Cosmetics" in the conference trends main auditorium.
