TUSTIN, Calif.—Nutrawise opened its new headquarters in Tustin, CA, entering the nutraceutical market with the goal to expand the definition of health and beauty.
Founder and CEO, Darren Rude, said the management team is among the most experienced in the natural product industry. "My talented leadership group is far from being a stranger to this industry," said Darren. "Our life's work has brought us here, and our focus is to put our principles and people first, while providing the highest quality products, service and value to our customers." He added the company does not sell anything the founders wouldn’t take themselves.
Prior to starting Nutrawise, Rude served for a decade as executive vice president for the NeoCell Corporation. Today, Nutrawise is a top distributor of the NeoCell family of products.
Nutrawise is developing, manufacturing and by late this year, will distribute a variety of beauty and wellness supplements under their own brand, Youtheory. The Nutrawise facility exceeds cGMP (current good manufacturing practice) standards, according to the company.
