NEW YORK—International Flavors & Fragrances Inc. (IFF) received the 2011 FiFi Award for Technological Breakthrough of the Year for its unique encapsulation technology, which was used by Redken in its Nature’s Rescue Radiant Sea Spray hair fragrance. The FiFi Awards are presented annually by The Fragrance Foundation, a non-profit educational arm of the international fragrance industry.
"We are thrilled to win this important FiFi Award for Technological Breakthrough," said Nicolas Mirzayantz, group president, Fragrances at IFF. "IFF has a proud history of innovation, positioning us as an industry leader as we develop new and original concepts using cutting-edge technology. We believe our time-touch technology, which delivers a new experience to consumers equivalent to fragrance-on-demand, is a ground-breaking fragrance delivery system that will revolutionize the hair care market."
The new capsule technology is a delivery system usable in hair care products in which individual fragrance droplets are coated with a protective polymeric shell, allowing the wearer to activate the release of the scent, providing control over both timing and intensity of the experience. Microscopic fragrance reservoirs in the product protect the scent from releasing immediately upon application to hair. The capsules remain stable until activated by brushing, touching or motion, which allows the fragrance to diffuse into the environment. Since each application of the product contains millions of capsules, the effect can be generated multiple times based on the desire of the wearer.
